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Social Pros Podcast

Social Pros Podcast

Convince & Convert
Uitgebracht: 2023-12-15
© Copyright 2023 Convince and Convert. All rights reserved.
Social Pros Podcast - QR Code
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537 afleveringen
Audio
Luister in Apple Podcasts
Gratis0%
537 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2023-12-15
© Copyright 2023 Convince and Convert. All rights reserved.
Meest recente aflevering
Notion's Community-Driven Approach for Social Success

Notion's Community-Driven Approach for Social Success

Have you heard of Notion? You’ve probably already been asked that question…and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with...
Tijd: 38:03
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Have you heard of Notion? You’ve probably already been asked that question…and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with Notion’s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it. 
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
ICUC 
Full Episode Details  
Deemed by many users as their “second brain,” Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you’ve not already tried it out, this episode with Notion’s Head of Influencer Marketing, Lexie Barnhorn, may just convince you… 
Lexie gives us a window into why everyone’s talking about Notion. It doesn’t matter whether you’re following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion’s growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices.  
We hear about Notion’s approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more! 
In This Episode: 
1:47 – An introduction to Notion 
3:09 – Lexie gives an overview of Notion’s influencer marketing strategy 
6:01 – How Notion utilizes unconventional use cases  
8:33 – Lexie’s strategy for reaching new communities  
10:43 – How Notion balances marketing use cases with product marketing 
15:06 – Lexie explains how she acts as an influencer for Notion 
18:48 – How Notion maintains brand continuity across platforms  
22:14 – The universal truths Lexie has learned while working at Notion 
25:40 – How Notion speaks with its community about future developments  
27:15 – Notion’s approach to influencer sourcing 
32:01 – The final two questions 
Resources 
Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Follow Lexie on Twitter 
Connect with Lexie on LinkedIn 
 
Visit SocialPros.com for more insights from your favorite social media marketers.
Aflevering-ID: 1000638665345
GUID: a274a614-bcce-486d-9a85-0b1a976c6b7b
Releasedatum: 15-12-2023 10:00:00

Beschrijving

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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Apple Podcasts: Recensies van klanten

2014-11-05

Great podcast

Jay inspired me to start my blog about social media and customer experience! I am on my way to becoming a social pro!
Leroy-1983
2014-07-26

Praktische informatie van mensen in het veld

Jay Baer heeft een enorme ervaring als consultant, zijn gasten komen uit verschillende branches en hebben ervaring met social media voor hun organisatie. Ze kennen de klappen van de zweep. De onderwerpen zijn gevarieerd en de inhoud is hoogstaand.
Joost Kokke