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Harvard Business Review

Harvard Business Review

Uitgebracht: 2026-05-03
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271 afleveringen
Audio
Luister in Apple Podcasts
271 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2026-05-03
Meest recente aflevering
Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China | Cold Call

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China | Cold Call

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China | Cold Call 21 Jun 2023 --- In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? An
Tijd: 31:28
Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China | Cold Call
21 Jun 2023
---
In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success?
Harvard Business School professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” (https://store.hbr.org/product/alibaba-s-taobao-a/709456?sku=709456-PDF-ENG) and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance.
This episode originally aired on Cold Call on July 13, 2021.
You can also listen to this episode on HBR.org, and wherever you listen to podcasts:
- HBR.org (transcript available here): https://hbr.org/podcast/2021/07/strategies-for-underdogs-how-alibabas-taobao-beat-ebay-in-china
- Apple Podcasts: https://podcasts.apple.com/us/podcast/strategies-for-underdogs-how-alibabas-taobao-beat-ebay/id1156646189?i=1000528732591
- Spotify: https://open.spotify.com/episode/6Nqto2Ht84orCG8tWWB3Lb?si=6c64dd3d99fb4c72
- Stitcher: https://www.stitcher.com/show/cold-call/episode/strategies-for-underdogs-how-alibabas-taobao-beat-ebay-in-china-85390546
- Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2NvbGQtY2FsbA/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAxNi0wOS0xNjpjb2xkLWNhbGwuMDE1Mg?sa=X&ved=0CAIQuIEEahcKEwi4yMi53dL_AhUAAAAAHQAAAAAQLA
Series Description:
Harvard Business School’s legendary case studies, distilled into podcast form.
About Harvard Business Review:
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org.
Chapters:
00:00 – Intro
3:27 – Network Effects
5:44 – About Alibaba and Jack Ma
9:36 – eBay Sizing Up China / Meg Whitman
11:59 ¬– Taobao’s Local Knowledge Advantage
13:57 – Taobao’s Early Strategic Decisions
19:51 – Underdog Platform vs. Asset-based Companies
23:02 – Taobao’s Revenue Model
26:32 – Outro
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Aflevering-ID: 1000765884503
GUID: 46294c86-0e58-11f1-8809-2bcf23e60262
Releasedatum: 3-5-2026 13:30:00

Beschrijving

At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. We try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work.
We encourage comments, critiques, and questions. We expect our community to be a safe space for respectful, constructive, and thought-provoking discussion. We reserve the right to remove or turn off comments at our discretion. We do not tolerate bullying, name-calling, or abusive language related to identity, including race, gender, ethnicity, religion, sexuality, age, or region; spam; copyright violation; extreme profanity; or p*rnography.

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