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AI Marketing Pioneers

AI Marketing Pioneers

AI Marketing Pioneers
Uitgebracht: 2026-02-03
© AI Marketing Pioneers
AI Marketing Pioneers - QR Code
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3 afleveringen
Audio
Luister in Apple Podcasts
Gratis0%
3 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2026-02-03
© AI Marketing Pioneers
Meest recente aflevering
How AI Generated $5M in Earned Media: Inside PUMA's Eusébio Campaign

How AI Generated $5M in Earned Media: Inside PUMA's Eusébio Campaign

In the ever-evolving landscape of marketing, AI has emerged as a powerful tool that redefines how brands connect with consumers. In a recent episode of AI Marketing Pioneers, we had the privilege of speaking with Samuel Attianeze Barreto, a marketing st
Tijd: 43:51
Afspelen
In the ever-evolving landscape of marketing, AI has emerged as a powerful tool that redefines how brands connect with consumers. In a recent episode of AI Marketing Pioneers, we had the privilege of speaking with Samuel Attianeze Barreto, a marketing strategist at Puma, who shared invaluable insights into leveraging AI for an impactful campaign centered around the legendary soccer player Eusébio.
Samuel Barreto’s LinkedIn: https://www.linkedin.com/in/s-barreto/
Seijin Jung’s LinkedIn: https://www.linkedin.com/in/seijinjung/
Instagram: https://www.instagram.com/enrichlabs.ai?igsh=NTc4MTIwNjQ2YQ==
TikTok: https://www.tiktok.com/@enrich.labs?_r=1&_t=ZP-936UM0DruRC
X: https://x.com/EnrichLabsAI?s=20
Threads: ​​https://www.threads.com/@enrichlabs.ai?igshid=NTc4MTIwNjQ2YQ==
AI Marketing Agent: https://agent.enrichlabs.ai/
Learn More: https://enrichlabs.ai/
Join our Discord community! https://discord.gg/7eYazKy6nY
Timestamps
00:00 – “To Be Interesting, Be Interested” (Mindset for AI Marketing)
01:27 – Puma’s Fully AI-Generated Campaign That Sold Out in 10 Hours
06:23 – Why Puma Chose AI Over Traditional Production
13:21 – The Goal: Making People Question If It Was Real
22:32 – Campaign Results: Sold Out, Massive Engagement & Global Impact
25:01 – Cutting Production Costs by ⅔ With AI
37:47 – Advice for Marketers: Curiosity, Comfort Zones & Empathy
Aflevering-ID: 1000747896026
GUID: bfd5eeef-7f99-460f-98bd-064c25aa79b1
Releasedatum: 3-2-2026 18:30:00

Beschrijving

Discover how AI is transforming marketing from the experts doing it right now. Each episode, we sit down with marketing leaders, AI innovators, and employer branding specialists who share what's actually working in AI marketing. Just practical strategies and real-world insights you can use. Whether you're implementing your first AI tool or scaling advanced campaigns, you'll walk away with actionable ideas for personalizing customer experiences, creating smarter content, building stronger employer brands, and staying ahead in an AI-driven world.

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