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How The Times Maintains Trust and SEO Success with Luke Halls Join us as we explore the SEO strategies behind The Times of London, the impact of AI on news publishing, and how trusted journalism can thrive in a rapidly changing digital landscape with Luke Halls, Head of SEO at The Times.
Chapters
00:00 Introduct
Tijd: 45:56
Join us as we explore the SEO strategies behind The Times of London, the impact of AI on news publishing, and how trusted journalism can thrive in a rapidly changing digital landscape with Luke Halls, Head of SEO at The Times.
Chapters
00:00 Introduction and Guest Introduction
00:18 The Success of The Times in a Complex Market
01:05 Barry's Favorite Beers and Personal Stories
02:16 The Heritage and Reach of The Times
03:43 The Role of Search and App Engagement
05:49 Luke's Journey into Journalism and SEO
09:52 Luke's Role and Objectives at The Times
10:30 Using Data to Drive Loyalty and Subscriptions
12:07 Content Strategy and Audience Targeting
13:20 AI's Disruption and Opportunities in News
14:46 Topic Focus and Data-Driven Content Planning
15:34 Adapting to the AI and Search Landscape
16:37 Google Discover and Content Optimization
18:41 Creating AI-Resilient and Original Journalism
20:19 Live Coverage and Content Tree Approach
21:26 Balancing Breaking News and Quality Content
22:23 The Times' Approach to Paywalls and Subscription Models
28:29 Experimenting with Gift Links and Sharing
29:54 Content Experiments Without Targets
31:19 Monitoring Discover and AI Impact
33:12 Headlines, Headlines Optimization, and AI Tools
34:20 Headline Strategies for Discover and Search
36:12 Using Multiple Headlines and AI in CMS
38:00 AI for Menial Tasks and Content Automation
40:08 Google's Headline Rewrites and Search Impact
43:43 Future Trends in Search, Discover, and YouTube
45:30 Upcoming SEO Events and Educational Opportunities
47:35 Closing Remarks and Future Outlook
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Connect with Barry & Steve
SEO Summit 2026 - https://newsseo.io
Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/
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Releasedatum: 26-3-2026 15:52:01
