Joe Foster, the legendary co-founder of Reebok, has a new venture: Syntilay, a visionary shoe brand that uses AI and 3D printing to create custom shoes that fit each customer perfectly. The founder and CEO of Syntilay, Ben Weiss, is a young entrepreneur who boldly reached out to Joe to collaborate with him on his plan to disrupt the shoe industry with modern technology. In this episode of Miracle Mentality, Tim sits down with Joe and Ben to discuss how their partnership started, the importance of mentorship from veteran entrepreneurs, and their advice for motivated people early in their careers. 

Joe Foster is the co-founder of Reebok, an athletic shoe brand that was once the world’s number one sports brand. He currently works as an author and advisor to start-ups and young entrepreneurs who are beginning their own brand-building journeys.

Ben Weiss is the founder and CEO of Syntilay, an innovative shoe company leveraging AI and 3D printing technology. He is also the host of the business podcast LegendsNLeaders, which breaks down the steps it truly takes to become successful and have a positive impact in the world. 

In this episode, Tim, Joe, and Ben discuss:

(00:00) Introduction

(04:16) How Joe and Ben met and decided to collaborate

(07:39) Why it’s important to have fun while running your business 

(12:34) How Joe and Ben are disrupting the shoe industry with AI

(15:00) What Joe and Ben are teaching each other in their partnership

(20:22) What most people get wrong about Reebok’s origin story

(22:55) The sacrifices that young entrepreneurs must make

(28:01) What Joe and Ben are selling at Syntilay

(31:46) The value of sharing your expertise with younger generations

(33:05) Why you should see problems as opportunities

(37:40) Ben’s vision for the future of Syntilay

Joe Foster is an entrepreneur, author, and keynote speaker. Alongside his late brother Jeff, Joe co-founded Reebok in 1958. What began as Mercury Sports Footwear soon became Reebok, a company that grew from a small startup to a 4-billion-dollar business, overtaking Adidas and Nike as the world’s number one sports brand. Now, through books, speaking, virtual events, advisory work, and collaboration, Joe is focused on sharing that experience to help others survive and thrive in their own journeys.

Ben Weiss is the founder and CEO of Syntilay, an innovative shoe company leveraging AI and 3D printing technology to help influencers and influential brands make shoes of their own with entirely original designs. He hosts the business podcast LegendsNLeaders, which breaks down the steps it truly takes to become successful and have a positive impact in the world. His podcast has garnered millions of views and hosted world-class guests like Kevin O'Leary, Howie Mandel, Steve Madden, and R'Bonney Nola.

Connect with Joe: 

Website: https://www.reebokthefounder.com

LinkedIn: ​​https://www.linkedin.com/in/joe-foster-a38a4b10b/?originalSubdomain=uk 

Joe’s book, Shoemaker: https://www.amazon.com/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019 

Connect with Ben: 

Ben and Joe’s company, Syntilay: https://syntilay.com 

Ben’s podcast, LegendsNLeaders: legendsnleaders.com 

LinkedIn: https://www.linkedin.com/in/benxweiss 

Instagram: https://www.instagram.com/benmweiss/

Connect with Tim:

Website: https://www.timstorey.com 

Instagram: https://www.instagram.com/timstoreyofficial

YouTube: https://www.youtube.com/@MiracleMentalitywithTimStorey

LinkedIn: https://www.linkedin.com/in/timstoreyofficial

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Motivation, Self Help, Mindset, Faith, Purpose, Resilience, Mental Health, Healing, Transformation, Inspiration, Growth, Leadership, Comeback, Spirituality, Personal Development, Breakthrough, Overcoming, Growth Mindset, Hope, Life Transformation, Determination, Confidence, Vision

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Releasedatum: 19-1-2026 11:00:00