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B2B Marketing Futures

B2B Marketing Futures

Adzact
Uitgebracht: 2025-07-18
© Adzact
B2B Marketing Futures - QR Code
GratisNew
115 afleveringen
Audio
Luister in Apple Podcasts
GratisNew
115 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2025-07-18
© Adzact
Meest recente aflevering
E114: Sales and Marketing Alignment

E114: Sales and Marketing Alignment

In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape. You’ll hear from: Jeffrey Boggess, Senior Product Marketing Manager at CheckrPeter Sutton, Principal Cons
Tijd: 35:58
Afspelen
In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape.
You’ll hear from:
Jeffrey Boggess, Senior Product Marketing Manager at CheckrPeter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC)Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio)Mary Voitovych, Head of Growth Marketing at Creatio
We’ll dive into:
Where sales and marketing alignment typically breaks down, and how to fix itHow top teams create tight feedback loops, shared KPIs, and cross-functional trustThe central role product marketing plays in driving unified GTM strategiesPractical advice for building a culture of alignment that drives long-term pipeline growth
From scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines.
Hosted on Acast. See acast.com/privacy for more information.
Aflevering-ID: 1000717944658
GUID: 68779194c81367397aeb4864
Releasedatum: 18-7-2025 12:09:17

Beschrijving

Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Creative performance in paid social Account-based marketing (ABM) and smart segmentationProduct-led growth (PLG) and shifting from capture to creationAI-powered campaign workflows and marketing opsAttribution, measurement, and marketing diagnosticsSales-marketing alignment and go-to-market executionTactical experiments across TikTok, YouTube, Google, and Meta
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.

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