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AI Marketing Transformation

AI Marketing Transformation

Uitgebracht: 2025-06-12
© Miguel Machado
AI Marketing Transformation - QR Code
14 afleveringen
Audio
Luister in Apple Podcasts
14 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2025-06-12
© Miguel Machado
Meest recente aflevering
#13 AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

#13 AI in Healthcare Innovation | Julio Castro, Boston Scientific's Digital Transformation Leader on Copilot Agents & ROI

Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduc
Tijd: 31:20
Join us for an inspiring conversation with Julio Castro, Senior Digital Transformation Manager at Boston Scientific, as he shares how curiosity and strategic AI implementation transformed healthcare operations. Discover how his team achieved a 70% reduction in functional inquiries using Microsoft Copilot agents and improved forecasting accuracy by 40% while cutting emergency import costs in half.
In this episode, Julio reveals his proven framework for overcoming AI adoption resistance, the power of blending quantitative data with qualitative insights, and why he believes prompt engineering is the new Excel. Whether you're in healthcare or any industry, you'll learn practical strategies for identifying AI champions, measuring adoption success, and building a digital mindset that drives real business results.
Key Takeaways:
How to change organizational mindset before implementing AI technologyThe importance of identifying early adopters and understanding their daily challengesWhy adoption metrics matter more than technology featuresEssential skills for thriving in the AI landscape: curiosity, prompt engineering, and storytelling with empathyJulio's personal AI tech stack and recommended learning resourcesPerfect for marketing leaders, healthcare professionals, and anyone looking to drive meaningful AI transformation in their organization.
Aflevering-ID: 1000712568857
GUID: a289ef30-3b66-48e7-8cfe-7de7ed85122e
Releasedatum: 12-6-2025 11:33:16

Beschrijving

Hello and welcome to the AI Marketing Transformation Podcast!
Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections.
In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leaders delve into the evolving role of data, content creation, and the impact of emerging technologies like AI.

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