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Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson

Guru Events
Uitgebracht: 2023-09-08
© 2023 Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson - QR Code
GratisNew
9 afleveringen
Audio
Luister in Apple Podcasts
GratisNew
9 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2023-09-08
© 2023 Do This, NOT That: Marketing Tips with Jay Schwedelson
Meest recente aflevering
99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop

99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop

Tijd: 14:02
Afspelen
In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.
Key Points:
Start a newsletter even if your following is small - it will improve with practice and serves as a content engine (00:31 - 02:27)Send your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!" (03:27 - 06:29)Have the newsletter come from a person, not just your brand - open rates are 30% higher! (06:39 - 07:43)Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the content (07:47 - 09:15)Follow Jay Schwedelson on LinkedIn
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Aflevering-ID: 1000627177168
GUID: Buzzsprout-13529541
Releasedatum: 8-9-2023 10:00:00

Beschrijving

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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