I interviewed my "content crush," Joshua Clay—a trainer with 12 years of experience and a B.S. in Exercise Science. Joshua has a rich background, including working with D1 athletes at UCLA and collaborating with companies like Tonal and Arena Labs to develop scalable coaching systems.

He has built a thriving online coaching business that many trainers strive for.

In this episode, we dive into how Joshua started working with online clients and grew his business. He shares insights about his business mentor, the systems and apps he uses to streamline client management, and how he balances coaching with content creation.

Joshua also talks about the mindset needed for consistent content creation, his approach to marketing, and the transformation that came from letting go of industry perceptions.

Whether you're a coach looking to grow your online presence or a fitness enthusiast curious about the behind-the-scenes of online coaching, this episode is packed with actionable advice and inspiration. Tune in to learn how Joshua Clay has built a successful online business and how you can take his experience to help build yours.

Joshua Clay

Joshua Clay, a trainer with 12 years of experience and a B.S. in Exercise Science, specializes in helping coaches optimize program design for Gen Pop. He has worked with D1 athletes at UCLA, beginners, and companies like Tonal and Arena Labs to develop scalable, high-quality coaching systems.

Instagram: @joshualeeclay

Website: https://wetrainmnm.com/

Where to find me or work with me:

Instagram: ⁠⁠⁠⁠@IronStrongFit ⁠⁠⁠⁠

Website: ⁠⁠⁠⁠IronStrongFitness.net⁠⁠

My small group strength training schedule in Jersey City: https://www.ironstrongfitness.net/schedule

Episodes drops every week.

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Releasedatum: 9-1-2025 22:58:05