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The Marketing Architects

The Marketing Architects

Marketing Architects
Uitgebracht: 2024-05-16
© Marketing Architects
The Marketing Architects - QR Code
GratisNew
70 afleveringen
Audio
Luister in Apple Podcasts
GratisNew
70 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2024-05-16
© Marketing Architects
Meest recente aflevering
Nerd Alert: How Accurate is Marketers’ Intuition?

Nerd Alert: How Accurate is Marketers’ Intuition?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena...
Tijd: 10:07
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Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob discuss the relationship between marketers' intuition and data-driven decisions in ad effectiveness. Listen in as they discover whether instincts or analytics offer the best path to advertising success. 
Topics covered:   
[00:40] “Marketers' Intuitions About the Sales Effectiveness of Advertisements”[01:00] Predicting effective ads is no better than random chance[04:25] Intuition versus analytics[05:45] The horse racing metaphor[06:25] Pushback for CMOs[07:40] The importance of pretesting 
To learn more, visit marketingarchitects.com/podcast 
 
Resources: 
Nicole Hartnett, Rachel Kennedy, Byron Sharp and Luke Greenacre (2016), "Marketers' Intuitions about the Sales Effectiveness of Advertisements", Journal of Marketing Behavior: Vol. 2: No. 2–3, pp 177-194. http://dx.doi.org/10.1561/107.00000034 
 
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Aflevering-ID: 1000655787271
GUID: https://api.spreaker.com/episode/60058039
Releasedatum: 16-5-2024 13:42:16

Beschrijving

Introducing a research-first podcast that builds revenue, not condos.
Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.
Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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