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Sports Content Kings

Sports Content Kings

WSC Sports
Uitgebracht: 2025-04-28
© 2023
Sports Content Kings - QR Code
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14 afleveringen
Audio
Luister in Apple Podcasts
Gratis0%
14 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2025-04-28
© 2023
Meest recente aflevering
The NBA’s Return to NBC & The Strategy Behind Big Sports Deals

The NBA’s Return to NBC & The Strategy Behind Big Sports Deals

Jon Miller of NBC Sports unpacks the NBA’s return, streaming’s rise, and how major sports deals really come together.
Tijd: 41:52
Afspelen
Jon Miller, President of Acquisitions & Partnerships at NBC Sports, joins hosts Aviv and Shaka Arnon for a behind-the-scenes look at how some of the most pivotal decisions in sports media get made. With over four decades in the business, Miller has helped shape the network’s presence across the NFL, Olympics, Premier League, and now, the return of the NBA to NBC.
This episode breaks down how NBC evaluates potential properties, navigates high-stakes negotiations, and makes decisions around letting go of long-held rights like the French Open. Miller also speaks to the importance of staying focused—resisting the urge to chase every opportunity in favor of long-term brand alignment. The conversation covers everything from evolving viewership habits and streaming strategies with Peacock, to how NBC thinks about clip rights and digital reach.
It’s a compelling listen for anyone interested in how major broadcast deals come together and how legacy media is adapting in a new era of sports consumption.
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Twitter @WSC-Sports Facebook @WSCSports.TechnologiesInstagram @wsc-sportsPresented by WSC Sports
WSC-Sports.com
Aflevering-ID: 1000705261491
GUID: d932ce6a-c787-41b9-9d30-bb317e5ba320
Releasedatum: 28-4-2025 15:00:00

Beschrijving

Sports media rights holders face a growing problem in satisfying ever-evolving fan consumption needs. The sheer amount of available sports content and minute-by-minute shifts in breaking stories present a major challenge for leagues, broadcasters, and content creators. Today, content creation is empowered by advanced technology and automation allowing for a true paradigm shift in the approach to sports content. Welcome to Sports Content Kings, where Aviv Arnon, CBDO and Co-Founder at WSC Sports, and Shaka Arnon, VP, Business Development at WSC Sports, talk to today’s brightest minds in sports and entertainment to uncover the latest trends and technologies shaping the industry and their forecast for what’s to come.

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