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The FODcast

The FODcast

Tim Roedel and James Hodges
Uitgebracht: 2026-02-05
© 2026 The FODcast
The FODcast - QR Code
GratisNew
85 afleveringen
Audio
Luister in Apple Podcasts
GratisNew
85 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2026-02-05
© 2026 The FODcast
Meest recente aflevering
Why E-Commerce Won’t Win on Best Practices Alone with Rob Hoekman

Why E-Commerce Won’t Win on Best Practices Alone with Rob Hoekman

“We’re kind of drowning in a sea of sameness.” That’s how Rob Hoekman, Senior Director of Experience Consulting at Empathy Lab by EPAM describes the state of ecommerce today. On this week’s episode of The FODcast, our CEO Tim and Rob unpack
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“We’re kind of drowning in a sea of sameness.”
That’s how Rob Hoekman, Senior Director of Experience Consulting at Empathy Lab by EPAM describes the state of ecommerce today.
On this week’s episode of The FODcast, our CEO Tim and Rob unpack how decades of optimisation and best practice have led to convergence - in platforms, patterns and experiences - and why differentiation is getting harder, not easier.
They explore:
How ecommerce capability has become commoditisedWhy replatforming now delivers smaller gains than it once didThe risk created by years of customisation and legacyWhy brands are being pushed to rethink their entire commerce fabricRob’s view is measured but direct: the next phase of growth won’t come from chasing new stacks, but from rethinking how commerce ecosystems are designed and operated.
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#DigitalCommerce #DigitalStrategy #Engineering #FODcast
 
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/
Aflevering-ID: 1000748345435
GUID: Buzzsprout-18629062
Releasedatum: 5-2-2026 10:00:00

Beschrijving

In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

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