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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Uitgebracht: 2025-12-15
© 2025 Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast - QR Code
488 afleveringen
Audio
Luister in Apple Podcasts
488 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2025-12-15
© 2025 Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Meest recente aflevering
What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)

What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes.  Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns.  She reveals how top brands scale promot
Tijd: 19:34
In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. 
Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. 
She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability
Topics discussed in this episode:  
Why Shopify Plus brands use unique discount codes more often.Why static codes leak to coupon-sharing sites.How unique codes stop leaks and improve attribution.How unique codes allow more discounting without hurting brand perception.Which seasonal promos are the most common use case.Why welcome, win-back, and post-purchase offers matter in the customer life cycle.Why gift-with-purchase deals work so well for revenue and AOV.How smaller brands can start fast with new-subscriber and abandoned-cart offers.
Links & Resources 
Website: https://www.seguno.com/
Shopify App Store: https://apps.shopify.com/partners/seguno
LinkedIn: https://www.linkedin.com/in/caramarin
Get access to more free resources by visiting the show notes at https://prourls.link/6yUt3P
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Aflevering-ID: 1000741316783
GUID: Buzzsprout-18351848
Releasedatum: 15-12-2025 08:00:00

Beschrijving

"What do the best online stores know that you don’t?" - If you sell online, build a DTC brand, or want to start your own ecommerce business, this podcast is for you. Hear how successful ecommerce operators think, test, and scale — and get the skills to master digital marketing and sales, so your business can grow faster and smarter. Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. Starting an online store is easy, but profiting requires strategy. With 450+ episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!

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