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Bobbi Brown’s Second Act: Returning to Beauty on Her Terms In this episode of The Two Percent, Bobbi Brown talks about her second act as a founder after building one of the most iconic beauty brands of all time. She shares how she got started as a makeup artist, why she created her first products before she eve
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In this episode of The Two Percent, Bobbi Brown talks about her second act as a founder after building one of the most iconic beauty brands of all time. She shares how she got started as a makeup artist, why she created her first products before she even knew what a “founder” or “brand” was, and how an early break at Bergdorf Goodman helped launch her career. Bobbi explains what it was like leaving Estée Lauder Companies with years left on a non-compete, what she learned from trying other businesses in the interim, and how that journey ultimately led her to launch Jones Road, a modern, family-run DTC company built around product obsession and real-time customer feedback. The conversation also covers how social media changes product education and iteration, what’s surprised her about Jones Road’s breakout hits, how she thinks about retail expansion, and why patience, resilience, and actually building a profitable business matter more than hype or fundraising milestones.
Check out Jones Road: https://www.instagram.com/jonesroadbeauty
Follow Bobbi: https://www.instagram.com/justbobbidotcom
Follow Anu: https://www.instagram.com/anuduggal/
Follow Female Founders Fund: https://www.instagram.com/femalefoundersfund/
Season 7 of The Two Percent is presented by J.P. Morgan.
J.P. Morgan supports businesses at every stage of growth, from startups to mature companies, by providing access to dedicated banking teams with deep expertise across industries. J.P. Morgan helps startups navigate complexity with confidence and scale with purpose. Learn about How J.P. Morgan partners with startups: jpmorgan.com/growwithoutlimits
J.P. Morgan is the Bank of the Innovation Economy.
Disclosure: The Two Percent is hosted by Anu Duggal, Founding Partner of Female Founders Fund. Some guests featured on the podcast may be founders or leaders of companies that Female Founders Fund has invested in, or may have other professional relationships with the fund. Any views expressed by guests are their own and do not necessarily reflect the views of Female Founders Fund or its affiliates. This podcast is for informational purposes only and should not be considered investment advice.
Executive Producer: Anu Duggal
Series Producer / Editorial Producer: Julie Cerick
Production Manager: Rachel Braun
Post-Production & Editing: Rachel Braun, Don't Buzz, Melrose Podcasts Studios
GUID: 10bf0f40-8966-405d-99ef-d1c4873dc4b7
Releasedatum: 20-2-2026 15:15:00
