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B2B Podcasting Insights - From Listeners To Leads

B2B Podcasting Insights - From Listeners To Leads

Podknows Podcasting
Uitgebracht: 2026-01-06
© Copyright 2026 Podknows Podcasting
B2B Podcasting Insights - From Listeners To Leads - QR Code
GratisNew
22 afleveringen
Audio
Luister in Apple Podcasts
GratisNew
22 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2026-01-06
© Copyright 2026 Podknows Podcasting
Meest recente aflevering
Is Your B2B Podcast Doing Its Job?

Is Your B2B Podcast Doing Its Job?

Most B2B podcasts don’t actually have a job. They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do. I’m Neal Veglio, and in this episode of B2B Podcasting Insights,
Tijd: 12:49
Afspelen
Most B2B podcasts don’t actually have a job.
They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.
I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...
In this episode, I break down:
Why so many B2B podcasts quietly become joblessHow interviews often mask a lack of strategyWhat changes inside a business when a podcast becomes operationalA simple test to tell whether your podcast is earning its keep — or wasting attention
If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next.
Useful links:Visual breakdown: https://podknows.co.uk/jobless
Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic
Timestamped summary00:00 Why most B2B podcasts don’t have a job
01:20 The question nobody asks before launching
02:26 Why “brand awareness” isn’t a job
03:22 What an operational podcast actually does
05:00 How podcasts end up jobless
09:20 What changes when a podcast has a job
12:40 The disappearance test
15:40 The Podcast Growth Diagnostic
Mentioned in this episode:
Chapters
This podcast uses chapters in apps that support them.
Aflevering-ID: 1000743987329
GUID: 6eda9ca7-7583-4627-824f-9a542384a10a
Releasedatum: 6-1-2026 16:45:00

Beschrijving

B2B Podcasting Insights is for founders, CMOs, consultants, and operators who want their podcast to shorten their sales cycle and increase the quality of inbound conversations.
Most branded podcasts, designed by businesses, are content wallpaper — polite, vague, interchangeable, and strategically pointless. This show is the opposite.
Because podcasting isn’t about brand awareness.
It’s about belief — specifically, the kind that makes a prospect say “Yeah, I already trust you.”
We talk positioning, message clarity, buying triggers, narrative leverage, and how to use your voice as a strategic asset.
Straight talk. No fluff. No “10 tips”.
Just how to make your branded B2B podcast actually move deals.

Feed-URL

https://feeds.captivate.fm/b2b-podcasting-insights/

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