Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel  is a community designed around your clients and prospects. BUT where do you find the playbook that makes that happen? That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.