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Glow Journal

Glow Journal

Gemma Watts
Uitgebracht: 2022-06-07
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124 afleveringen
Audio
Luister in Apple Podcasts
GratisNew
124 afleveringen
Audio
Luister in Apple Podcasts
Uitgebracht: 2022-06-07
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Evah Jackson | Co-Founder and Creative Director of Resoré

Evah Jackson | Co-Founder and Creative Director of Resoré

Tijd: 29:00
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In episode ninety of the Glow Journal podcast, host Gemma Watts talks to the co-founder and Creative Director of Resoré, Evah Jackson. 
With a background in fashion, Evah Jackson has always had a fascination with aesthetics. In 2014, she co-founded Harpers Project, one of the country’s largest online homewares stores and one of the very first to really capitalise on the power of social media. 
A few years post-launch, Evah and the Harper’s Project team decided to extend their furniture offering into home textiles and began exploring fibre options. It was at this point that they became aware of the amount of bacteria that could be found on our regular face and body towels, and so they started to look into new, antibacterial options. 
Resoré was launched in 2020 after over two years of development, bridging the gap between beauty and homewares and featuring a blend of fibres that had never been blended before. 
Before the brand had even launched, they had secured Rosie Huntington-Whiteley to front their very first campaign, and contracted both Rosie and internationally renowned skin specialist Melanie Grant as brand ambassadors. Now, roughly two years in, Resoré can be found in the world’s very biggest beauty retailers- Mecca, locally, as well as Harrods, Bloomingdales, Poosh and Saks Fifth Avenue internationally. 
In this conversation, Evah shares her tips on how to decide on the right ambassadors for your brand and how to lock them in, the pros and cons of launching tactile businesses online rather than in a bricks and mortar store, and what exactly is living on our regular bath towels. 
Read more at glowjournal.com
Follow Resoré on Instagram @resorebody. 
Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com
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Aflevering-ID: 1000565552271
GUID: 629f33eb03e41800123283a8
Releasedatum: 7-6-2022 21:00:08

Beschrijving

Join beauty writer Gemma Watts in conversation with the world’s biggest beauty pioneers. We’re picking the brains behind the beauty products that fill your bathroom cupboards- the CEOs, founders and creative minds heading the brands that shape the beauty industry. From cult favourites to the products you reach for every day, from young entrepreneurs to companies steeped in history, these are the stories behind the most successful beauty businesses on the planet.
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