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From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

From Pitch to Practice: Getting Organizational Buy-In for Strategic Initiatives

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs of , of ,...
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All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of Surescripts, Grant Johnson of Billtrust, and Lauren Boyman of KPMG US. 
All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there. Tune in to as they share how to navigate corporate dynamics, win over the skeptics, and get consensus for the big ideas that will move the needle.
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/
Aflevering-ID: 1000627957679
GUID: ccb5dd2f-24e1-405e-8041-e7aec824df07
Releasedatum: 15-9-2023 07:00:00

Beschrijving

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

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