How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.

This talk was recorded from our theatre at the Royal Institution on 10 May 2019.

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Thumbnail image credit: Franck Michel via Flickr

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Releasedatum: 4-10-2021 07:00:20