From Idea to Direction with AI is a practical book for creators, product thinkers, and teams who want to learn how to work with AI. Not as a magic wand, but as a thinking tool. It shows you how to sharpen ideas, build prototypes, and validate meaning. From the AI ​​Intent Canvas to the Validation Compass and the Ethics Canvas: each chapter translates abstract AI principles into manageable tools. Bert Laker combines his experience in media, product development, and innovation to make AI accessible to people who don't want to talk about the future, but want to build meaning in the present. This book is not a manual, but an invitation to stay curious, to learn by doing, and to make technology human again.

For more information, visit bertlaker.com.

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