This easy-to-use, conversational book is designed to help small business owners market their business. Back to Basics includes over 100 references to additional articles, resources and worksheets to help you develop and execute your marketing plan and build your online awareness. Including tips for: Developing a marketing plan, Creating a marketing calendar, Measuring the effectiveness of your plan, Focusing your marketing efforts, Using word-of-mouth effectively, Keeping your name in front of prospects, Using the Internet to create a name for yourself.