Hegarty’s powerful insights and detailed analysis provide a solid foundation for the development of individual creativity. Follow the making of Apple’s famous “1984” ad and see the connections to your own creativity.

Throughout the book, Hegarty pulls back the curtains on his own productions and reveals the triumphs and the collisions that taught him important lessons in the search for creative freedom.

Break The Rules is a loud and effective call to anyone to be more creative. Packed with wisdom and inspiration, Break The Rules gives anyone the tools and confidence to be more creative right away!